Strategic Pillars of Growth

#1 Attract and Retain Customers

Our active Customers are central to the growth and success of our business. Accordingly, our primary growth strategy focuses on increasing our overall active Customer counts across the world, with an emphasis on growing our Preferred Customer business. Our worldwide and region-specific initiatives will push this strategy into place.

We host several regional events in key growth areas to provide support and training to our Associates including our Annual International Convention and our Asia Pacific Convention. USANA (NYSE:USNA) prides itself in providing consumers the highest quality nutritional products in the world. From its award-winning supplements to its innovative new skincare line, USANA has proven for more than 25 years why it's a company you can trust.

#2 Personalization

Over the last few years, we have focused heavily on improving our customers’ experience with USANA by offering personalized product lines.

For instance, we introduced Celavive® skincare, our innovative skincare system formulated with our USANA InCelligence Technology®. The Celavive® line offers a comprehensive skin care regimen benefiting multiple skin care types and ethnicities, with upgraded science and more noticeable user benefits.

#3 Product Innovation

Our research and development team continually reviews the latest scientific findings related to nutrition, conducts or manages research and clinical trials, reviews new technologies, and attends scientific conferences.

We continue our investments in product innovation, information technology and infrastructure to further our company vision, continue to improve our customers' experience with us, and facilitate future growth. Over the last few years, we have focused heavily on improving our customers’ experience with USANA by offering personalized product lines.

For example, USANA InCelligence Technology® is our patent-pending technology that is designed to support the body's natural ability to nourish, protect and renew itself. Multiple new product lines have been formulated utilizing our proprietary USANA InCelligence Technology® such as USANA CellSentials™ and the Celavive® line.

#4 Market Specific Strategies

a. Asia Pacific

In light of the strength of our Asia Pacific region and our growing Associate base in Asia, we believe that Greater China is the most significant and imminent growth opportunity for us. Our strategy in this region is focused on generating customer growth in each market, with an emphasis on China. BabyCare, our wholly owned subsidiary and operating entity in China, has been granted licenses to engage in direct selling in four municipalities/provinces. Additionally, in 2016 BabyCare received preliminary approval from the China government to expand its direct selling business into eight additional provinces and/or municipalities. Over the last few years, we have focused heavily on improving our customers’ experience with USANA by offering personalized product lines.

b. Americas & Europe

Our objective for our Americas & Europe region remains centered on increasing the overall number of customers who consistently use USANA products. To achieve this objective, we plan to execute a number of strategies in this region, including strategies centered on our new Celavive® product line, social sharing and selling, personalization, and our Preferred Customer initiative.

#5 Increase Brand Awareness

Continue to build brand awareness through partnerships and sponsorships like we currently maintain with Dr. Oz and elite athletes around the world.

USANA maintains a relationship with Dr. Oz as a trusted partner and sponsor of his show.

USANA products are regularly featured on the show and viewers of the Dr. Oz show can purchase products via a direct link on the Dr. Oz show's website.